Marketing, 10.0 credits

Course level

Description

The purpose of the course is to deepen and broaden the students' knowledge of research in marketing, by providing an overview of areas and orientations through discussion of various research articles. The articles must reflect the breadth of the research area both in terms of subject orientation and research method.

The course covers the various areas within marketing, marketing science, consumer behavior and marketing strategy. The focus will be on marketing strategy.

Not open for registration.

Contact

• Lars Witell

  lars.witell@liu.se
  +4613282526
  Examiner